Happiness Roasted
South Side Coffee Company may be a young company, but coffee has been ingrained in my soul for as long as I can remember. Coffee has always been more than a morning pick-me-up, it’s what bonds families, friends, and even strangers. A simple gesture of hospitality and goodwill, meant to be shared at any time of day.
I’m Mark, and my quest for the perfect cup started many, many years ago as a 12-year-old paperboy on the South Side of Bloomfield. Each morning began with a cart of newspapers in one hand and a cup of coffee in the other. It was bitter and burnt, but it jumpstarted my journey to find and brew something better.
Simple times. Simple happiness.
I’ve come a long way since those days. A lifetime of learning, curiosity, and inspiration has led me here, but my values have always remained the same. That’s why at South Side, I keep it simple: source sustainable coffee, roast it fresh, and never forget where I came from.
As a small-batch artisan roaster, I started Southside Coffee Co in Scotch Plains, NJ to bring high-quality specialty coffee to customers across New Jersey. We source only the highest-quality specialty coffees available and focus on individualized orders. Every batch is roasted to order, allowing for maximum freshness and careful quality control.
Some have called me a coffee snob; others say I obsess. In the end, I just want to share a bit of happiness through a drink that brings us together.
Our Mission
Our mission is simple: to share happiness through specialty coffee. Starting with the home enthusiast, we help educate people to discover a world of coffee that’s universally better. Welcome to the neighborhood.
Now close your eyes and think of the best coffee you’ve ever experienced the taste, the aroma, how it made you feel. That’s what I strive to recreate.
That’s what I call Happiness Roasted.
~Mark L.

